What if you had everything you needed to create a “new” way – a way that allowed you to shape and scale a business that had big, sustainable cash months, while living true to the big vision you have for your life?

This is that new way.

Welcome to…

Life-First Business

The Business Method and Mentorship that gives you the roadmap to not only build your coaching or online service-based business; but to refine, align and scale it on your own terms.

It’s the framework that integrates intuition with structure and energetics with strategy, to refine your business model, upgrade your inner world and help you step into the role of CEO so you can build a company that reflects the truest version of your vision.

It’s the system that guides you step-by-step through building a solid and sustainable foundation.

Where you learn how to refine your offers and marketing, and sales and operations for scalability and leverage.

And where you align each limb of your company for sustainability, flow and alignment in order to scale in a self-sustaining way.

 

Welcome to…

Life-First Business

The Business Method and Mentorship that gives you the roadmap to not only build your coaching or online service-based business; but to refine, align and scale it on your own terms.

It’s the space that gives you the strategic insights to align, refine and scale your coaching or online service-based business on YOUR own terms.

It’s home to vulnerable and powerful insights that will challenge you to reshape your idea of how business “should” look, to make it better than anything you could have imagined.

It’s the framework that integrates intuition with structure and energetics with strategy, to refine your business model, upgrade your inner world and help you step into the role of CEO so you can build a company that reflects the truest version of your vision.

It’s the system that guides you step-by-step through building a solid and sustainable foundation.

Where you learn how to refine your offers and marketing, and sales and operations for scalability and leverage.

And where you align each limb of your company for sustainability, flow and alignment in order to scale in a self-sustaining way.

BY THE END OF THIS PROGRAM, YOU’LL HAVE MASTERED:

Tell me if this resonates with you…

Right now, you have this pull for more life and more wealth; not just in terms of overflowing income, but also in time, choices, energy and autonomy?

Deep down, you know your coaching or online business has the power to unlock these desires.

Yet, there’s still a lingering sense that something isn’t quite “right” and that the way you’re doing things isn’t necessarily conducive for cultivating more of those desires long term.

You’ve craving different.

You’re craving ease.

You’re craving a way of doing business that allows you to play to your full potential, do meaningful work and build wealth BUT puts your life first in the process.

There’s a pull to reimagine what a business on your own terms looks and feels like for you. 

And a desire for a proven system to get you there.

You want a process that allows you to grow profitably and sustainably, while honoring the nuances of your energy, your capacity and the season of life you’re in.

A business model and offers that serve others well and allows you to be financially supported while you live, rest, play and disconnect.

AND THIS IS EXACTLY WHAT YOU WILL FIND INSIDE THE LIFE FIRST BUSINESS SYSTEM

WHO IS LIFE-FIRST BUSINESS FOR?

It’s for you if you are feeling any of these things:

  • You currently feel worn out and tired, because the business is built on dopamine or it’s taking too much of you. You want residual income, to feel comfortable, to feel supported. You want certainty, sustainability and you want the energy spent on ‘worrying’ about your business invested back into enjoying and being present in your life. You want to take back your head and heart for your life. And this comes with clarity and stripping back.

  • If you are a parent, you want to stop that gut wrenching pull when you are with your children, knowing your mind is partly with your work and not fully present. Or if you are not a parent, you want to be present in those moments with those you love or in those moments of solitude.

  •  You don’t want to feel like you need to be on your phone. Like you are scared if you are not constantly plugged in, your growth will be compromised or you might miss an opportunity. You want to know what you need to do to make this work and then be off your phone and in your life.

  • You can’t stop asking yourself every new month “how can I do this all again” and riding that monthly income rollercoaster. You know deep down that you have done things that have built the business or worked to get traction but it doesn’t feel sustainable, aligned or the way you want to do things and now you want to build (and scale) something that builds wealth and creates an impact with more ease.

  • And you’re tired of that feeling of NOT being where you want to be even though you are working “hard”. You’re tired of stop starts, of the program chasing, and of that cycle of thinking “this will be the thing” only to finish that and still feel stuck at this same level, misaligned or in the same loop.

If any of this rings true, you are not alone.


As business owners, it’s easy to fall asleep to our own needs and desires in the pursuit of more.

It’s easy to tell ourselves that we’ll push this one last time in order to “get there”, without recognising that our default way of doing things has become one ongoing push.

It’s tempting to follow business models that work for others, but don’t actually align with our life season, our capacity and the way we truly desire to show up and invest our time.

But there’s a REASON you are here today - because you have been called to change that.

Because it doesn’t have to be this way.

 

I (Naomi) was once there too.

I remember being on a call with a mentor, heavily pregnant, and deflated that I wasn’t making 100k months yet.

I was sitting there, 2 months away from giving birth, beating myself up for “not reaching this milestone”.

But when I look back now at that past version of me, I can see WHY I was in that place.

My offer suite did not support the income OR the lifestyle I wanted.

I had no way for my business to sustainably hold the amount of income I wanted to create – and definitely not without major sacrifices.

I didn’t have the strategies in place to make more, without doing more.

I had operational gaps and issues with my business model that I couldn’t fully appreciate at the time were blocking me from scaling in the way I really wanted.

I was so doggedly wanting to hit the goal that I couldn’t see how detrimental it would be for me to get there that way.

Reaching that point was the moment when I realized things had to change.

Understanding how to refine and align my business to allow me to scale in a more life-first way was no longer a “nice to have”; it was a requirement and something I wasn’t willing to compromise on.

I knew I wanted to scale, but I was also committed to showing up in a certain way as a parent that my business was not conducive for at the time.

So it was this that forced me to get bold and courageous and focus less on plugging other people’s scaling processes into my businesses to try and replicate their results or defaulting to creating more or producing more.

But rather, focusing on simplicity and anchoring into the vision I had for my life and the way I wanted to do things as my North Star.

Since that pivotal moment, I’ve redesigned my business to scale in harmony with all of those things.

I am now in a place in my life where I’ve cultivated more of everything – financial overflow, choices, space, autonomy… all of it.

Where six figure months are normal and sustainable.

Where I’m able to take two months off in the summer to travel, create memories and be present while my kids are on school break, as the business continues to operate without me.

Where my clients and students are served well even when I’m offline resting, playing or disconnected.

Where my schedule supports my season of life and affords me the space to go deep and enjoy the process of what I’m creating when I am working.

Our profitability is at an all time high.

We’re achieving more in 90 days than we once did in months.

My nervous system is the most grounded, calm and stable it’s ever been.

There’s no fire fighting. No headaches or scrambling around.

Just calm, predictable and… easy.

And as a result, I have far more energetic and practical bandwidth to simply enjoy my life.

I’ve helped countless women to do the same – and now I am here to lead you step-by-step through the process with my signature Life-First Business framework.

The Life-First Business Method is curated to lead you through a 4-step business transformation, to build your foundations and then refine and align your business model to prime it to scale in a life-first way.

You get access to the step-by-step strategies and frameworks to build and grow on your own terms in every business phase, all in one place.

Where the perfect blend of self-paced learning through world-class trainings and lessons combine with live experiences and coaching for deeper integration and momentum.

Prepare to feel called out, seen, held and challenged to play to your full potential.

Once you step inside, it’s impossible to remain the same.

I AM READY TO TRANSFORM MY LIFE AND BUSINESS

DISCOVER YOUR PATHWAY TO REFINE, ALIGN & SCALE A LIFE-FIRST BUSINESS

Over the course of your 6 month experience, prepare to tap into these elements that will shape your Life-First Business transformation:

The Signature “Life-First Business Method” System

From mastering your foundations, to refining and aligning your business to prime it to scale, you will be walked step by step through a journey of transformation to add more income, impact and freedom into your life.

FOUNDATIONS

Begin your journey with a solid foundation inside of Grow With Intention to take you to six figures and beyond or plug any foundational gaps in your current business to set you on this path.

So many business owners try to rush to scale without having a foundation to actually build from. Until you have experienced success with at least one core offer and have effective and aligned ways to drive people into those offers, there isn’t anything to scale.

This is the step where you put all that to rest, for good.

The foundation stage is akin to a crash course where you’re introduced or reminded of the moving pieces that actually matter in an online business. Instead of stitching different things together and splintering your energy and focus in different places, you will experiment in order to land at offers that you want to grow with and marketing and sales strategies that move the needle in a meaningful way and work for you.

In this stage of The Life-First Business Method you will reset and solidify your business mindset and moves, ensuring every step you take is intentional, aligned, and sets the stage for sustainable growth and success long-term.

Imagine being able to see the entire chessboard, understanding each piece’s role, and having clarity on your exact next move. This clarity is essential because you can’t truly adopt a life-first approach without understanding how everything works. We can only adapt and make things our own once we understand the core frameworks and principles.

After FOUNDATIONS, you’ll have a proven core offer(s) that serves your people well and fits with your lifestyle and be armed with the strategies you need to generate consistent and sustainable sales.

REFINE

Step into the next phase of your Life First Business Method where you optimize each limb of your business for scalability and leverage. Dial in your content that converts, align your sales strategies and uplevel your launches and offers. 

Scaling simply means applying the same or less effort to produce the same or greater results and this is the stage where you master that.

You will be guided through each limb of your business – from marketing and sales to offer suite and operations – to make sure everything is set up in a way that allows you to grow your income while clawing more of your time and energy back.

ALIGN

There’s never a reason to force your business to fit into somebody else’s blueprint. Instead, you’ll learn how to tweak your existing strategies to allow them to better align with how YOU desire to do things. Plus, you’ll have the tools to raise your self-worth and self-concept and calibrate to the next level version of yourself.

This is about shedding the “shoulds”, embracing what truly resonates with you, and ensuring that every move you make is both strategic, success-focused and soul-aligned so it’s sustainable, long-term.

It's about creating a business that not only serves your clients but also serves your life's vision, increasing your income, impact and igniting your life.

SCALE

With an infrastructure that’s effective and scalable and strategies that are aligned and sustainable, this is the time where you scale with intention and mastery as the empowered CEO and wealth builder.

What got you to this amazing place won’t be enough to get you to the next stage and that is an exciting, beautiful thing as you now get to elevate again.

This is about expanding in your self-leadership and leadership of others, shifting from executor to CEO and visionary and mastering cash flow management and sales forecasting to truly set the stage for wealth and overflow.

Building off the work you’ve done in the previous phases, this stage is where you amass the skills required to create and sustain 7 figure years with ease, and with your life at the forefront.

This is a 7-figure business model training suite, at your fingertips including:

Grow With Intention ($1888value)

Content that Converts ($1888value)

Aligned Sales ($1888value)

The Offer Incubator ($1888value)

The Launch Program ($1888value)

The Empowered CEO ($1888value)

Calibrate: The Energetics of Expansion ($1888value)

The Money Matrix ($1888value)

The Wealth Codes ($1888value)

Every session has been proven in a live environment – of which you are seeing the exact recording – which was intentional.

The trainings do not just provide you with tangible skills, strategy and insights, they’re also infused with actual coaching to really get to the core of HOW these skills and strategies should – or shouldn’t – be applied in your business.

Rather than being prescriptive, they walk you comprehensively through the nuances that may come up while presenting you with options so you can adopt what resonates.

I AM READY FOR MY LIFE FIRST BUSINESS

Imagine how it would feel to…
  • Attract and sign dream clients through your marketing
  • Always have money coming in, because you’ve created multiple streams of income, and not all of them require the same levels of attention, so you’ve also got more time back in your life.
  • Know exactly what to do each morning to move your business forward – and seeing actual results from that effort

What if your day-to-day meant you...
  • Stop questioning yourself or comparing yourself to anyone else – and because of this, you didn’t hold back from talking about just how GOOD your skills are, so future customers can’t wait to hand over their credit cards to work with you?

  • Have the confidence to do things your way– even if it’s different from what everyone else is doing? A business model that supports YOUR life, YOUR strengths and what you want to cultivate. Where your business thrives regardless of what you’re navigating or moving through and isn’t contingent on things being “perfect” or “high vibe” all the time.

  • No longer feel that selling is gross or uncomfortable, or that you’re talking “too much” about your offers in your content – you know that your ideal customers WANT to purchase and buy from you.

  • Have the ability to focus on your best, most fulfilling, and impactful work actually enjoy the flow of your work days.

What could change if you could…
  • Finally pay yourself in a way that fully financially supports you and funds the life you want to live away from work.
  • Have enough to save, invest and indulge
  • Build recurring revenue and a healthy cash flow baseline so you already have more than enough locked in each month before you go to sell anything.
  • Price every offer so your time and effort are rewarded – and never feel like you have to lower prices just to get someone to buy.
  • Invest in outsourcing so you can claim your time and energetic bandwidth back to focus on your zone of genius or be fully present in your life.

Over 1000+ soulmate clients served:

 
“The strategies I’ve been able to implement have allowed my business to earn more and continue to generate revenue ongoing. Halfway through the year, I’ve already generated what I made last year. I’m continuously inspired and stretched beyond my comfort zone – and it’s exactly what I’ve been craving.”
Nicole Cichocki
Founder of Truth, Beauty and Goodness, Grow with Intention client
“The biggest shift for me has been creating the business I’ve desired for years. If I had stayed in overdrive and on the verge of burnout doing exclusively 1:1 work, I have no doubt that I would have closed up shop. 

I also had my most profitable year in business, and was able to give a significant portion of my income to causes dear to my heart in the middle of a global pandemic.”
Simi Botic
Coach, Mastermind client
“One of my biggest takeaways was that marketing and signing clients could feel easy and fun. Marketing yourself as a coach is so much about role-modelling and sharing one's personal story in order to embody the transformation they want for themselves. And by marketing myself that way, I would be guaranteed to attract my soul client.”
Imogen Roy
Private Client 
“I highly recommend this program to anyone who wants to get their marketing, sales and mindset aligned with themselves. I have seen several DC scripts but Naomi's training by far is the easiest and feels more aligned.
Karen
Aligned Sales client

"Being able to work through a structural plan; tackling one area at a time and working through a pace that ensured I understood Naomi's guidance was invaluable, and make me feel like I had a plan of action and that overcoming these challenges was totally within my grasp.

Naomi is a strategy power-house who comes from a confident, experienced place but also has the empathy and understanding of a driven entrepreneur. That makes her the perfect coach for entrepreneurs looking for support and advice in their business."

Claire Foster
 
Chelsea learned how to manage a business and stay true to her desires and values, all while serving her people.
 
Tiffany discovered the personal power she needed to run her business the way she craved. 
 
Buga found strategies that best aligned with her business, and used them to authentically connect with her audience.

Ready to start the journey to refine, align and scale your coaching or online service business in a life-first way?

INSIDE YOU GET:

  • THE LIFE FIRST BUSINESS METHOD SIGNATURE SYSTEM & TRAINING
  • ON-DEMAND COACHING SESSIONS
  • POTENT MASTERCLASS SUITE

PLUS YOU GET THESE EXPIRING BONUSES:

  • THE LIVE OFFICE HOURS SUPPORT ($2,222 value)

  • THE EXPERT SESSIONS ($1,750 value)

  • THE THREE DAY VOXER MASTERMIND EXPERIENCE ($1,111 value)

  • LIVE EXCLUSIVE 2 HOUR Q&A CALL ($555 value)

  • 12 MONTHS ACCESS TO UNCUT, THE PRIVATE PODCAST ($396 value)

  • AN ADDITIONAL SIX MONTHS ACCESS TO THE LIFE-FIRST BUSINESS MATERIAL ($3,000 value)

PAY IN FULL

$3,000

A one-time payment for access

I WANT TO TRANSFORM TO A LIFE-FIRST BUSINESS

6 PAYMENTS

$666/m

A six month commitment broken into six payments

I WANT TO TRANSFORM TO A LIFE-FIRST BUSINESS

How do I know if this is right for me?

If you are here today, likely, you already know deep down you need to make this change. You’ve gotten to a certain point in your business and now you are wondering “how do I take this to the next level without it taking more from me and giving me more life back?”

But maybe you’re asking yourself what level you should be at in business for this program to be right for you?

And the short answer is this: whatever level you are at right now, if it doesn’t feel “right” to you after seeing traction, you are in the right place.

But the more detailed answer is this:

FOR THOSE NEWER TO BUSINESS: This is right for you if you feel you have learnt or developed the coaching skills or service skills, but not how to create a coaching or service business. This place you are at in your journey is the PERFECT time to build a business in a life-first way from the start – and that is what Life-First Business is for. This is how you make money from what you know, in a way that works for YOU! You know how to deliver a coaching call, service or a program, but it’s time to go beyond that. You have the skills to deliver value, now have the clarity to shape a business around that that aligns with the vision of your life.

FOR THOSE COACHES OR SERVICE PROVIDERS WHO ARE MORE ESTABLISHED: If you reflect on your business and your life right now, and there are places you know don’t feel good or feel unsustainable, this is for you. Because the only way to change that feeling is to make a change in your business. If you reflect on your business and life right now and you’re struggling to see how to scale without making growth reliant on you, this is for you. Throughout the program, you will learn to look at what you have created, refine and align what you have and then scale from that place. This is where you make a change that pay off in perpetuity as you grow.


Hi, I’m Naomi.

I cut my teeth in newspaper publishing, balancing creating compelling editorial with the ongoing commercial demands of this new publishing terrain; before venturing out on my own, creating 360-marketing campaigns for multi- national lifestyle brands and direct to consumer start-ups.

What started as a consulting company and content platform five years ago, has now evolved into a multiple six figure coaching and education company. One that’s allowed me to teach hundreds of women how to uncomplicate their businesses to expand their reach, scale their income and create systems that work hard, so they don’t have to.

“AS MUCH AS I LOVE TEACHING STRATEGY, MY JOB HERE AT THE LIFESTYLE EDIT EXTENDS FAR BEYOND THAT.”

I’m here to challenge the women in our community to rise to their full potential; to know that their desires are there for a reason; that they can do hard things and that the secret to unlocking the business of their dreams is tapping into the unwavering versions of themselves.

My mission is to help them change their financial trajectories while doing the inner work to become the kind of women who get to be, do and have it all.

After 8 years of experience, 1000+ clients served, and 8 months of intense focus, I’ve channeled the way to do this inside Life-First Business - and I would love for you to join me inside.

If you have read this far and are questioning whether to sign up, I want you to ask yourself…

Do you have a growth plan that allows you:

  • To create a sustainable rhythm in both business and life that works for you, the season you’re in and your capacity, instead of always feeling like growth in one area comes at the expense of another.
  • To free up mental bandwidth questioning whether what you’re doing is actually driving things forward in a meaningful way, and instead have clear daily actions that you get to show up and execute on so you’re not reactive or getting swept up with things that don’t actually matter.
  • Be intentional and purposeful when you are working so that you can actually relax and close tabs when you’re not.

This is the heart of everything I do; not only in the way I lead and run my own business but also in the way I support my clients and students, too. 

And sure, creating a new way isn’t easy. It requires having the courage to reimagine what a business on your own terms looks and feels like for you; setting boundaries that honors that (even if that’s boundaries for yourself!) and making decisions that, while hard in the moment perhaps, are in the truest alignment for what you want most.

If you’re ready to design a new way forward that honors these things, I’d love to invite you to join me inside Life First Business.

INSIDE YOU GET:

  • THE LIFE FIRST BUSINESS METHOD SIGNATURE SYSTEM & TRAINING
  • ON-DEMAND COACHING SESSIONS
  • POTENT MASTERCLASSES SUITES

PLUS YOU GET THESE EXPIRING BONUSES:

  • THE LIVE OFFICE HOURS SUPPORT ($2,222 value)

  • THE EXPERT SESSIONS ($1,750 value)

  • THE THREE DAY VOXER MASTERMIND EXPERIENCE ($1,111 value)

  • LIVE EXCLUSIVE 2 HOUR Q&A CALL ($555 value)

  • 12 MONTHS ACCESS TO UNCUT, THE PRIVATE PODCAST ($396 value)

  • AN ADDITIONAL SIX MONTHS ACCESS TO THE LIFE-FIRST BUSINESS MATERIAL ($3,000 value)

PAY IN FULL

$3,000

A one-time payment for access

I WANT TO TRANSFORM TO A LIFE-FIRST BUSINESS

6 PAYMENTS

$666/m

A six month commitment broken into six payments

I WANT TO TRANSFORM TO A LIFE-FIRST BUSINESS

Need some additional answers to make an empowered decision?