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 LIFE-FIRST BUSINESS LED BY NAOMI POWELL

Consistent Clients. Predictable Income. More Life Back.

Life-First Business gives you a clear, proven pathway to sustainable growth — so you can earn more, work less, and actually enjoy the life you’re building. 

Get the Life First Business System

“Within a space of 12 weeks, I’d launched a coaching offer, signed 7 clients, and secured an $88,000 contract! Naomi’s guidance helped me launch with ease and confidence.”

– Imogen, Consultant & Coach

Consistent Clients. Predictable Income.
More Life Back.

Life-First Business gives you a clear, proven pathway to sustainable growth — so you can earn more, work less, and actually enjoy the life you’re building. 

Get the Life First Business System

“Within a space of 12 weeks, I’d launched a coaching offer, signed 7 clients, and secured an $88,000 contract! Naomi’s guidance helped me launch with ease and confidence.”

– Imogen, Consultant & Coach

The Life-First Business framework has helped 100+ entrepreneurs build businesses that truly support their lives.

From their very first online sale to their first million-dollar year, my students have created consistent clients, sustainable income, and real freedom — without burning out in the process.

You can turn your knowledge into an offer that brings in consistent income month after month

You can design a course or program that reaches more people, makes more money, and gives you back hours in your week.

And you can build systems that carry the weight for you — so growth isn’t dependent on your energy and you can stay in your zone of excellence.

The real question is: how do you actually make it happen —and in a way that works for you?

I’m Naomi, and I’ve built a multi–7 figure business working just three days a week. 

More importantly, my students have gone from making their very first online sale to crossing their first million-dollar year — while creating businesses that truly fit their lives.

With Life-First Business you get my steps, system, feedback and coaching on your online business.

INCLUDING:
A step-by-step pathway to sustainable income growth — removing decision fatigue and showing you exactly what to focus on next for your stage of business and season of life Real-time coaching & reviews — creating a feedback loop so you’re not just doing more, you’re doing better and seeing results faster
Plug-in support when you need it — ask your questions, get clarity, and follow through at the points you’d normally quit so you spend less time spinning and more time implementing A community on the same journey — learn not only from the coaching and feedback you receive but from the questions others ask that you would never have thought to


You won’t just learn how to grow a business. 

You’ll change the way you work — moving from over-functioning and burning out into earning more, working less, and having the capacity to actually enjoy the life you’re creating.

You’ve Been Working Hard — But Where Are the Results?

You’ve been showing up for your business. You’ve put in the hours, the energy, the investment. But the results? They don’t match the effort.

Maybe you’ve joined programs that left you drowning in “ideas” without telling you what to do first and how to actually apply it..

Or courses that gave you endless content organized by topics, rather than a real roadmap you can execute.

Or strategies that piled more on your plate — but didn’t translate into clients, income, or real progress.

If anything, you’ve had too much information — but out of context. The overwhelm you’re experiencing isn’t from a lack of options; it’s from not knowing which ones will actually create sustainable income and more freedom without sending you into overwork.

That’s why I created Life First Business: to take the trial-and-error out of growth with a step-by-step framework optimized for revenue and time freedom, so you know what to focus on and when – paired with real-time coaching and feedback so you can actually follow through.

No more circling, stalling or exhausting yourself to get results.

“I’d been circling for years — starting, stopping, burning out. Inside Life-First Business, I finally found clarity and calm. I don’t panic anymore. I know exactly what to focus on, and for the first time, I’ve kept going instead of quitting when overwhelm hit.”

– Andrea, Fractional COO

4 Reasons You’ll Finally Work Less And Earn More

INSIDE LIFE-FIRST BUSINESS

Life leads, business follows.

Most people build their business backwards — they chase strategies first, then try to squeeze their life in around it. That’s why they burn out or end up resenting the very business they built. 

In Life-First Business, we flip the order. You start with the life you want to create and the priorities you refuse to compromise on. Only then do we build the strategy. That’s why this time, it sticks.

Coaching that stops the stop-start cycle.

The Life-First Business system gives you a roadmap but you need to actually follow through on it. 

Where you may have quit in the past when things got hard or slid back into old patterns, with Life-First Business you’ll get coached to spot your unique form of self-sabotage in the moment and shift it. 

You don’t just keep going — you break the cycle for good.

Aligned money, not band-aid money

Quick cash grabs and “band-aid solutions” feel good in the moment — but they leave you overcommitted, drained, and solving the same problem month after month. 

Dreaming about the future without cash flow doesn’t work either (because who’s running the business while you’re waiting?). 

That’s why we help you focus on “closest-to-cash” opportunities that create aligned income now and set you up for stability long term. 

You’ll finally pay yourself properly — without creating offers that aren’t sustainable to deliver.

Growth without more hustle.

When most people feel stuck, they just do more — more posting, more offers, more hours — and hope something works. But that only makes your business heavier. 

In Life-First Business, you’ll do fewer things, and you’ll get better at them. 

Your marketing resonates more, your offers sell more, and your delivery becomes more sustainable. 

Growth comes not from working harder, but from focusing on what matters — and building systems that carry the weight for you.

Whether You…

…think your business is “too messy” to fix right now

“I almost didn’t join because I thought I had to clean everything up first. But Foundations helped me realize the cracks weren’t a failure — they were the starting point. Now my offers are clear, my pricing reflects my value, and my business finally feels solid.”

– Kameisha, attorney

  

… are unsure where to start or what to do first…

“I found the program so helpful for providing a clear, structured pathway that felt intentionally designed. It gave me stability in my business while still allowing me the flexibility to do things my way.”

– Shannon, Health Coach

  

…believe you should be further along by now

“I kept telling myself I should already know this — that going back to foundations meant I was behind. But Life-First Business showed me that foundation isn’t basic, it’s essential. Rebuilding from the ground up gave me more stability and clarity than I’ve ever had.”

– Eli, Coach

  

…worry you don’t have time to make this work

“When I joined, I was heavily pregnant and already stretched thin. The timing seemed impossible — but I knew I needed to set up my business in a way that could support me and my family. 

With Naomi’s guidance, I transitioned from solopreneur to CEO with a team of two, streamlined my systems, and set things up so my business could thrive without me. 

As a result, I was able to take maternity leave for the first time — and today I work just 3–4 hours a day, four days a week, while my business continues to grow.”

– Lindsey, PR agency owner

  

…feel like you can only make real progress with 1:1 coaching

“For years, I thought I needed one-on-one support to really move forward. But being in a group of CEOs changed everything. I didn’t just get Naomi’s coaching — I got to learn from every question asked, every obstacle overcome. That collective momentum has held me more powerfully than any 1:1 ever could.”

– Kameisha, attorney

  

… have had disappointing experiences in past programs

“When it comes to office hours, you have no idea how “in it” Naomi will be with you.

Having worked with her at different stages of my business, one thing has been constant: the degree to which she shows up for you. Many online programs feel impersonal—you’re just a number. But in LFB, you’re seen, heard, and supported. Naomi rides with you every step of the way.”

– Eli, Coach

  

…have been stuck in stop–start cycles of overwork and burnout

“I’d been circling for years — starting, stopping, burning out. 

Inside Life-First Business, I finally found clarity and calm. I don’t panic anymore. I know exactly what to focus on, and for the first time, I’ve kept going instead of quitting when overwhelm hit.”

– Andrea, fractional Chief Operations Officer

  

…are seasoned in business but want to do things differently this time

“Since joining LFB, I see and work in my business completely differently. It’s no longer draining me — it’s sustaining me. 

I’ve restructured my offers, stopped overworking, and started designing a business that actually supports the life I want. For the first time, I feel like I can grow without sacrificing myself.”

– Annie, consultant

  

…fear you’ll burn out (again)

“I used to equate growth with overwork. If it didn’t feel hard, I assumed it wasn’t working. Inside Life First Business, I started structuring my business around my real capacity — not someone else’s hustle pace. I launched a new offer with ease, signed multiple private clients, and even made space for afternoons off with my kid and hikes with my dog. For the first time, I’m growing without running myself into the ground.”

– Lee, Coach & Consultant

Life-First Business has helped entrepreneurs just like you move past the trial-and-error stage and create lasting results — faster, easier, and more sustainably.

Get the Life First Business System

“I had one of my biggest income months ever — $69,000 — while restructuring my business to actually support me long-term.”
– Kameisha

“I sold out my private coaching, launched with ease, and built more space into my life — including afternoons off with my kid and hikes with my dog.” – Lee

“I 5x’d my investment within five weeks — and now I run a six-figure business in ~7 hours a week. My marketing resonates more, my offers sell more easily, and I feel more grounded than ever. Growth stopped being about doing more — and became about doing better.” – Eli

“Within 12 weeks, I launched a coaching offer, signed 7 clients, and secured an $88,000 contract — all with clarity and ease.” – Imogen

Life-First Business students have generated five-figure months, six-figure years, and even million-dollar milestones — while building businesses that fuel their purpose and let them savor the lives they’re working for.

Yes, I Want Results Like This →

THE LIFE-FIRST BUSINESS ORDER OF OPERATIONS

3 proven steps to move from feast-and-famine
→ to freedom, focus, and financial stability.

Most Programs Leave You On Your Own. Not This One.

You’ve probably joined programs that looked amazing on the sales page — but once you were inside, you realized you’d need to invest in even more to get results. A mastermind for feedback. A private coach for accountability. Another course for the next stage of growth.

Life-First Business is different.

You’ll never have to piece together the missing pieces or wonder where to turn next. The full pathway — from foundations to scale — is built in. And my coaching and support are baked into every step, so you’re not just learning what to do, but getting feedback on your business as you do it.

Because we keep our cohorts intentionally small, you’re not one of hundreds. You get individualized support, real mentorship, and answers tailored to your stage and goals. And you can plug into whichever support channel you need, when you need it — no pressure to “do it all.”

Here’s what that looks like:

  • Weekly Office Hours (via Voxer) – Our “walkie-talkie” app makes coaching asynchronous and accessible. You don’t need to be Zoom-ready or carve out a two-hour block. Drop a voice note between client calls, on your lunch break, or while your kids are napping — and get personalized responses from me without rearranging your life.
  • Monthly Targeted Clinics – Stop drowning in advice that doesn’t apply to your stage. In these 60-minute clinics, you’ll join the group that matches where you are (Foundations or Refine) and get direct coaching on the exact challenges you’re facing right now. No noise. No wasted time. Just clarity on your next step.
  • Monthly Get-It-Done Sessions – These are action-first co-working calls where you can share your screen, get live feedback on your copy or content, and walk away with real progress made. Think of it as having a strategist, a copy coach, and a mentor in the room — without needing to hire three different people.
  • 30-Day Replay Access – Can’t make it live? Every session is archived for 30 days (no overwhelming library) so you can catch up at your own pace — without losing momentum.

“In office hours, we go back and forth on everything. Big-picture strategy? Absolutely. Tiny, next-step questions? Yes. We’ll be deep-diving into things like year-long strategies while also tweaking a sign-up page or reworking messaging to reflect a shift in the market. Many online programs feel impersonal — you’re just a number. But in LFB, you’re seen, heard, and supported. Naomi rides with you every step of the way.” – E.W.

“The office hours have been incredibly helpful and valuable. Having one-on-one access to Naomi has allowed me to better understand and implement many of the concepts covered in the training videos. No question is off the table.” – Z.A.

The Bottom Line

You don’t need to buy five different programs or a $25K mastermind to build a business that works. 

Inside Life-First Business, you get the roadmap and the real-time coaching to follow it through — at a pace and rhythm that fits your life.

Join Now and Get Complete Support Built In →

The Clear Path + Complete Support You’ve Been Looking For

Life-First Business gives you the proven framework and built-in coaching you need to finally earn more, work less, and grow on your terms. And enrollment is open now.

Choose the plan that fits your budget and start today:

FLEXIBLE MONTHLY PLAN

Six Monthly Payments of

$397

$387

Spread out the investment while you begin implementing the system right away.

Start Today with Monthly Payments →

BIGGEST SAVINGS

One Payment of

$2,222

$1,997

Make the most cost-effective choice and move forward with clarity—one payment, no monthly reminders, all the support you need to grow.

Save & Begin Your Journey Today →

What Others Are Saying

“I sold 27 spots in my new course that Naomi helped me build and made $31,195 in total revenue. What surprised me most was how easy it felt. The masterclass Naomi helped me design had people saying they learned more in that free session than in three months of paid business coaching elsewhere. The whole launch felt relaxed, intentional, and repeatable — and now I have a clear plan to keep growing.”

– Shannon, Health Coach

“In six months, I generated what I made the entire previous year. I’m continuously inspired and stretched beyond my comfort zone—it’s exactly what I’ve been craving.”

– Nicole Cichocki, Consultant, Coach and Hairstylist

Here’s What Else Is Included

TO GET YOUR FASTER RESULTS, IN LESS TIME

10 Weeks of Live Support

This format is tailored to support your busy life, giving you high-level guidance in a way that’s easy to access.

  • Weekly Office Hours (via Voxer): Drop into our private walkie-talkie style app (no Zoom fatigue) to ask questions, get feedback, and listen in on real coaching with other entrepreneurs. Many members say this is where the breakthroughs happen.

  • Monthly Targeted Clinics: Stage-specific sessions so you get clarity on your next steps — not someone else’s. No more overwhelm from advice that doesn’t apply yet.

  • Monthly Get-It-Done Sessions: Bring your draft, funnel, or messy spreadsheet. Share your screen, get live feedback, and leave with tangible progress — no need to hire an extra coach or consultant.

A Private Student-Only Podcast + Lesson Transcripts

Busy week? No problem. Every training is available as an audio version with transcripts so you can learn while you walk, drive, or cook dinner. No more falling behind because you don’t have the time to plug into a video library. You can listen to every lesson on the go, and in the pockets of time you do have.

Training Videos, Worksheets, and Done-for-You Assets

Training Videos, Worksheets, and Done-for-You Assets

  • Core Offer Audit — clarify and position the offer that will anchor your business.
  • Funnel Tracking + Debrief Templates — measure what matters, refine what works, and stop guessing.
  • Pre-Call Qualifying Questions — stop wasting time on sales calls that don’t convert.
  • Client + Lead Tracker Spreadsheets — track revenue and pipeline at a glance.
  • Outlining & Refining Your Curriculum Guide — for when you’re ready to design your scalable offer.
  • ChatGPT Prompts for Naming Your Offer — nail the name and offer promise that lands with your people with the help of AI.
  • Customer Experience Email Checklist — keep clients feeling supported every step of the way.
  • Launch Offer + Sales Page Worksheets — plan and write the sales assets of your next launch without needing to hire a copywriter.
  • Formulating Your Core Offer Guide — package your skills into something that sells itself.
  • Pricing Your Offer Worksheet — take the guesswork out of pricing and finally charge profitably.

These aren’t generic templates — they’re the exact tools I use with my own clients and in my own business.

If you were to hire out the strategy, templates, coaching, and support you’ll receive inside Life First Business, it would easily cost you $10,000+ — five times the price of enrollment.

But here’s the thing: I never wanted this to be a bait-and-switch program where you’re constantly told you need more to succeed.

That’s why I built Life First Business as a complete system.

âś… The roadmap that evolves with you

âś… The coaching and feedback that keeps you moving

âś… The templates and tools that save you thousands in trial and error

Everything you need is baked right in. No hoops to jump through. No endless upsells. Just the clarity, structure, and support to actually create the results you’ve been working toward.

Join Now — Everything You Need Is Inside →

Let’s Sum It Up –

When you join Life First Business, you're getting more than just a program—you’re gaining a full roadmap and the support you need to keep moving forward at every stage. Here’s exactly what’s included to help you make it happen:

 

The Entire Life First Business Five-Phase Framework

A step-by-step guide that evolves with your business, giving you clarity and direction at every stage.

VALUE: $3,997 INCLUDED

Access to Training Videos and Worksheets

Practical resources designed to help you implement every lesson, making real progress each week.

VALUE: $497 INCLUDED

Private, Student-Only Podcast and Lesson Transcripts

Stay on track even when life gets busy with audio lessons and downloadable transcripts for on-the-go learning.


VALUE: $297 INCLUDED

Weekly Office Hours

Drop into two hours of live support each week via Voxer, so you’re never left wondering what to do next.

VALUE: $5,555 INCLUDED

Monthly Targeted Clinics

Access specialized sessions tailored to where you are in the program, so every stage of your journey feels guided and supported.

VALUE: $1,500 INCLUDED

Monthly Get-It-Done Sessions

Join co-working spaces for real-time progress, with personalized guidance right when you need it most.

VALUE: $1,200 INCLUDED

EXPERT LESSONS TO BUILD AND SCALE WITH CONFIDENCE

Four actionable trainings from industry experts covering legal essentials, financial systems, and advanced marketing strategies to help you grow your business with ease.

VALUE: $997 INCLUDED
 

Lifetime Access to All Course Materials

Return to any lesson, worksheet, or resource anytime as your business grows and your needs evolve.

VALUE: $1,997 INCLUDED

BONUS #1

Map Your Quarter — strategic planning every 90 days (For Life)

BONUS #2

Expert review of your scalable offer or high-ticket offer

Get The Most Hands-On Help For The Lowest Price Ever

Choose the plan that fits your budget and start today:

FLEXIBLE MONTHLY PLAN

Six Monthly Payments of

$397

$387

Spread out the investment while you begin implementing the system right away.

Start Today with Monthly Payments →

BIGGEST SAVINGS

One Payment of

$2,222

$1,997

Make the most cost-effective choice and move forward with clarity—one payment, no monthly reminders, all the support you need to grow.

Save & Begin Your Journey Today →

Frequently Asked Questions

Isn’t it time to stop piecing things together and start building a business that truly supports your life?

Look, I know the urge to try to figure things out on your own—to listen to all the podcasts, collect free tips, and give it a shot before making a big commitment.

But here’s the truth: if that approach were enough, you’d already have the business and life you’re working so hard to build.

Life-First Business is designed for those of you who are ready to stop trading your time for trial-and-error and start following a clear, actionable roadmap.

This isn’t about big, flashy milestones or complicated systems; it’s about creating real, lasting stability—so you can reclaim your time, increase your income, and actually enjoy the life you’re building.

If you’re feeling the weight of waiting, of “seeing how things go,” or of trying to piece together a strategy that’s sustainable, ask yourself: how much longer are you willing to trade precious time for a “maybe”?

Imagine what could happen if you had a step-by-step plan that’s already helped hundreds of others get the stability, income, and freedom you want.

Isn’t it time to stop piecing things together and start building a business that truly supports your life?

Look, I know the urge to try to figure things out on your own—to listen to all the podcasts, collect free tips, and give it a shot before making a big commitment.

But here’s the truth: if that approach were enough, you’d already have the business and life you’re working so hard to build.

Life-First Business is designed for those of you who are ready to stop trading your time for trial-and-error and start following a clear, actionable roadmap.

This isn’t about big, flashy milestones or complicated systems; it’s about creating real, lasting stability—so you can reclaim your time, increase your income, and actually enjoy the life you’re building.

If you’re feeling the weight of waiting, of “seeing how things go,” or of trying to piece together a strategy that’s sustainable, ask yourself: how much longer are you willing to trade precious time for a “maybe”?

Imagine what could happen if you had a step-by-step plan that’s already helped hundreds of others get the stability, income, and freedom you want.

Here’s what you can expect from
Life-First Business:

  • The confidence of a real plan that guides you through each stage of business with clarity and purpose.
  • A framework that aligns with your life, not the other way around—no more sacrificing your personal life for growth.
  • Real support at each step, so you’re never left to guess what to do next or how to get unstuck.

It’s not just a program—it’s a commitment to creating a business that supports your life right now and grows with you as you do.

SO WHY WAIT?

If now feels like the time to finally prioritize a business that works for you, Life First Business is here to make that happen.

Join the thousands who’ve built thriving, sustainable businesses without burnout.

If you’re ready to stop piecing things together, let’s start building your Life-First Business today.

YES, I’M READY FOR LIFE-FIRST BUSINESS