The Life-First Business framework has helped 100+ entrepreneurs build businesses that truly support their lives.
From their very first online sale to their first million-dollar year, my students have created consistent clients, sustainable income, and real freedom — without burning out in the process.
You can turn your knowledge into an offer that brings in consistent income month after month
You can design a course or program that reaches more people, makes more money, and gives you back hours in your week.
And you can build systems that carry the weight for you — so growth isn’t dependent on your energy and you can stay in your zone of excellence.
The real question is: how do you actually make it happen —and in a way that works for you?
I’m Naomi, and I’ve built a multi–7 figure business working just three days a week.Â
More importantly, my students have gone from making their very first online sale to crossing their first million-dollar year — while creating businesses that truly fit their lives.
With Life-First Business you get my steps, system, feedback and coaching on your online business.
| INCLUDING: | |
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| A step-by-step pathway to sustainable income growth — removing decision fatigue and showing you exactly what to focus on next for your stage of business and season of life | Real-time coaching & reviews — creating a feedback loop so you’re not just doing more, you’re doing better and seeing results faster |
| Plug-in support when you need it — ask your questions, get clarity, and follow through at the points you’d normally quit so you spend less time spinning and more time implementing | A community on the same journey — learn not only from the coaching and feedback you receive but from the questions others ask that you would never have thought to |
You won’t just learn how to grow a business.Â
You’ll change the way you work — moving from over-functioning and burning out into earning more, working less, and having the capacity to actually enjoy the life you’re creating.
4 Reasons You’ll Finally Work Less And Earn More
INSIDE LIFE-FIRST BUSINESS
Life leads, business follows.
Most people build their business backwards — they chase strategies first, then try to squeeze their life in around it. That’s why they burn out or end up resenting the very business they built.Â
In Life-First Business, we flip the order. You start with the life you want to create and the priorities you refuse to compromise on. Only then do we build the strategy. That’s why this time, it sticks.
Coaching that stops the stop-start cycle.
The Life-First Business system gives you a roadmap but you need to actually follow through on it.Â
Where you may have quit in the past when things got hard or slid back into old patterns, with Life-First Business you’ll get coached to spot your unique form of self-sabotage in the moment and shift it.Â
You don’t just keep going — you break the cycle for good.
Aligned money, not band-aid money
Quick cash grabs and “band-aid solutions” feel good in the moment — but they leave you overcommitted, drained, and solving the same problem month after month.Â
Dreaming about the future without cash flow doesn’t work either (because who’s running the business while you’re waiting?).Â
That’s why we help you focus on “closest-to-cash” opportunities that create aligned income now and set you up for stability long term.Â
You’ll finally pay yourself properly — without creating offers that aren’t sustainable to deliver.
Growth without more hustle.
When most people feel stuck, they just do more — more posting, more offers, more hours — and hope something works. But that only makes your business heavier.Â
In Life-First Business, you’ll do fewer things, and you’ll get better at them.Â
Your marketing resonates more, your offers sell more, and your delivery becomes more sustainable.Â
Growth comes not from working harder, but from focusing on what matters — and building systems that carry the weight for you.
Whether You…
…think your business is “too messy” to fix right now
“I almost didn’t join because I thought I had to clean everything up first. But Foundations helped me realize the cracks weren’t a failure — they were the starting point. Now my offers are clear, my pricing reflects my value, and my business finally feels solid.”
– Kameisha, attorney
… are unsure where to start or what to do first…
“I found the program so helpful for providing a clear, structured pathway that felt intentionally designed. It gave me stability in my business while still allowing me the flexibility to do things my way.”
– Shannon, Health Coach
…believe you should be further along by now
“I kept telling myself I should already know this — that going back to foundations meant I was behind. But Life-First Business showed me that foundation isn’t basic, it’s essential. Rebuilding from the ground up gave me more stability and clarity than I’ve ever had.”
– Eli, Coach
…believe you should be further along by now
“When I joined, I was heavily pregnant and already stretched thin. The timing seemed impossible — but I knew I needed to set up my business in a way that could support me and my family.Â
With Naomi’s guidance, I transitioned from solopreneur to CEO with a team of two, streamlined my systems, and set things up so my business could thrive without me.Â
As a result, I was able to take maternity leave for the first time — and today I work just 3–4 hours a day, four days a week, while my business continues to grow.”
– Lindsey, PR agency owner
…feel like you can only make real progress with 1:1 coaching
“For years, I thought I needed one-on-one support to really move forward. But being in a group of CEOs changed everything. I didn’t just get Naomi’s coaching — I got to learn from every question asked, every obstacle overcome. That collective momentum has held me more powerfully than any 1:1 ever could.”
– Kameisha, attorney
… have had disappointing experiences in past programs
“When it comes to office hours, you have no idea how “in it” Naomi will be with you.
Having worked with her at different stages of my business, one thing has been constant: the degree to which she shows up for you. Many online programs feel impersonal—you’re just a number. But in LFB, you’re seen, heard, and supported. Naomi rides with you every step of the way.”
– Eli, Coach
…have been stuck in stop–start cycles of overwork and burnout
“I’d been circling for years — starting, stopping, burning out.Â
Inside Life-First Business, I finally found clarity and calm. I don’t panic anymore. I know exactly what to focus on, and for the first time, I’ve kept going instead of quitting when overwhelm hit.”
– Andrea, fractional Chief Operations Officer
…are seasoned in business but want to do things differently this time
Since joining LFB, I see and work in my business completely differently. It’s no longer draining me — it’s sustaining me.Â
I’ve restructured my offers, stopped overworking, and started designing a business that actually supports the life I want. For the first time, I feel like I can grow without sacrificing myself.”
– Annie, consultant
…fear you’ll burn out (again)
“I used to equate growth with overwork. If it didn’t feel hard, I assumed it wasn’t working. Inside Life First Business, I started structuring my business around my real capacity — not someone else’s hustle pace. I launched a new offer with ease, signed multiple private clients, and even made space for afternoons off with my kid and hikes with my dog. For the first time, I’m growing without running myself into the ground.”
– Lee, Coach & Consultant
Choose the Plan That Works Best for You
“With a payment that came through yesterday, I officially crossed 100k revenue for the year. Last January, 50k felt impossible.” – Desi C
 No matter which payment plan you pick, you’ll get instant access to the suite of bonuses
Life-First Business has helped entrepreneurs just like you move past the trial-and-error stage and create lasting results — faster, easier, and more sustainably.
Get the Life First Business System“I had one of my biggest income months ever — $69,000 — while restructuring my business to actually support me long-term.”
– Kameisha
